Skip to main content

Marketing Activation Lead


Search again

Marketing Activation Lead

< Back to search results

Reference ID R81465 Updated 08/11/2022 Employment Type Full time Experience level Experienced Professionals
Country United States Work Location (City) Houston

The Role

Where you fit

20% of an individual’s personal carbon footprint (in the US) is a direct result of their home. As Shell Energy launches into the residential electricity space, the Shell Renewables & Energy Solutions Americas marketing team has the unique challenge of elevating awareness and preference for renewable home electricity while driving the important dialogue around a changing energy system.

The North American market is a mix of regulated and deregulated territories – with 17 states having some form of retail electric competition. Shell Energy is currently active in ERCOT.

The Residential Marketing Activation Manager is an integral part of the team – tasked with bringing the brand to life with target communities so that consumers can develop familiarity with the Shell Energy brand.

You will collaborate closely with the operating companies, relevant business partners and the residential marketing team to deliver unique break-through activations that drive awareness, preference, and loyalty. You play an important role in shaping the activation strategy and take a front seat developing and executing tactical plans that drive performance along predetermined KPIs.

The successful candidate will demonstrate comfort working in an agile environment and the ability to balance complex stakeholder networks and conflicting incentive structures to keep customer needs at the core of the actionable plans you will develop and deliver.

What’s the role?

The ideal candidate will have an established marketing background, with commercial and strategic mindset, financial acumen, ability to articulate/message complex themes into digestible/meaningful narratives, effective communications/presentations and represent Shell Renewables & Energy Solutions in various internal and external forums. This role would benefit from prior marketing experience and experience working on complex events.

You are a detailed-oriented doer, a change agent, a non-traditional thinker keenly interested in shaping the energy future with an uncompromising commercial and strategic core. We look forward to working with you.

  • This role will work with a Sponsorship Manager as well as the individual elements from the portfolio companies. You will execute the strategy and help harmonize the overall approach
  • Directly support the development of unique activation strategy in conjunction with other residential marketing priorities to support growth of the Shell Energy residential brand. This includes but is not limited to sponsorships, community impact partnerships, industry events, channel-strategy events, launch events and ongoing campaign phases across internal and external audiences.
  • Support R&ES Americas Residential Marketing Manager in developing marketing assets, activations and strategy as required.
  • Monitor impactful activations beyond our orbit and bring opportunities, competitive activity, market changes and trends to the team in the form of regular recommendations – helping us expand and evolve our mindset and capabilities to set pace for the space.
  • Ensure dedicated activation marketing budgets are reviewed and tracked and that campaign & initiative reviews are conducted.
  • Support activation of key marketing projects and events as required for Residential marketing priorities.

Key Experiences and Qualifications:

  • Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
  • Bachelor’s degree- General Business or any similar course.
  • 5-10 years of relevant experience.
  • External event experience.
  • With knowledge and or experience with large companies and how large companies work.
  • Must be amenable to work in Houston.
  • Experience working in electricity, renewable energy is valued.
  • Skills: Stakeholder management, budget management experience, strong storyteller, proficient with Microsoft Office, Figma and Airtable experience valued.

Scam Warning

Shell does not request monetary payments (e.g. insurance policy, visa/work permit, HUET or HSSE training, special job offer, etc.) for employment. Individuals who are interested in opportunities within the Shell Group will find open positions listed on the company websites www.shell.com/careers when available.

Shell does not make use of employment forms; neither does the Company process CVs that have not been submitted through the proper websites: www.shell.com/careers. All successful applicants who receive an offer of employment from Shell would have been required to go through a formal and transparent recruitment process.

To learn more about Shell’s recruitment process please visit our website www.shell.com/careers.

Shell is an Equal Opportunity Employer. 


An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

  • We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

Working in Houston

Take a look at the map to see what's nearby.

Explore location

Sign up for job alerts

Do you want to find out about future opportunities at Shell? Simply sign up by providing your email address and search criteria in the boxes below and we will deliver job alerts straight to your inbox.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

  • Commercial and Retail, Houston, Texas, United StatesRemove