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Category Manager - Retail


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Category Manager - Retail

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Reference ID R39336 Updated 22/11/2021 Employment Type Full time Experience level Experienced Professionals
Country Thailand

The Role

The Category Manager will be responsible for managing assigned product group or category for Select & Deli Café business where the purpose is to select the right product categories to meet customer demand and mobility solution, and do best to drive business performance of the category for both sales & business value, including right mechanizing, planogram and consumer & trade promotion. Our Retail sites not only have to provide customers with the best fuels, but they have to cater to customers increasing demands for convenience shopping, complex Convenience Retail. This role is responsible for growing Select business in assigned category on assortment, pricing display and seamlessly promotion execution that deliver best shopping experience to customer.

What will be your key responsibilities?

  • Responsible for yearly P&L of responsible category assignment

  • To grow Select business transaction counts and basket size via category management and marketing strategies

  • Integrate Convenience Retail with other businesses in Retail and leverage external partners, generate more captive customers by effective cross promotion programs, expand loyal customer base by utilizing our Club Smart / GO+ or Shell loyalty program and co-create with other business partners. 

  • Develop promotion theme and consolidated promotion activities for the team/ as assigned

  • Drive Category growth with business partners/suppliers and internal key stakeholders

  • Collaborate with Operational colleagues, providing training to build the right skills and capabilities on site 

  • Maximizes opportunities with product range/choice/supply income

  • Actively works on New Product Developments - Set pricing strategies to get maximum profit , maintain price in IT System

  • Formulate strategic roadmap for business growth as destination/ routine categories, work with key stakeholders to come up with the robust strategy

  • Continuously monitor category performance, provide update on plan and resolve under-performance when necessary

  • Ongoing analyses of assortment, customer and industry trends and needs, competition as well as success control

  • Operational management of external supplier on supply chain relationship, monitoring supplier contract and income collection are properly executed/complied to Shell guideline

Who are we looking for?

  • Master’s degree in Business and minimum 5 years of relevant work experience in coffee business or retail within the industry will be an advantage

  • Strong background in Category Management & Coffee business development

  • A deep understanding of the business and market drivers

  • Excellent good negotiating skills and proven track record in successful management of external parties

  • Proven leadership experience, strong performance and delivery track record

  • Winning Attitude and excited about perfect customer service and eager to improve business with a compelling convenience retail offer

  • Proven customer focus and clear understanding of consumer demand, customer trends and derive strategic directions

  • Commercial acumen: business driven, entrepreneurial mindset

  • Good relationship management and communication skills/ team player

  • Fluent in both Thai and English Communication skills including writing, speaking, and reading

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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