Category Manager Fresh Food & Bev

What's the role

Shell Mobility in India operates over 300 sites, with a mission to “shape the future we will be proud of and make a difference to life’s journeys” in the local environment. A key part of this growth program is building a credible Non-Fuel Offer that enhances the customer’s integrated experience and differentiates Shell from the competition.

In this role, you lead the Category Management of Fresh Food, Beverages, and associated offers for Shell’s Non-Fuel Retail Business in India. You manage products offered under the ‘Deli2Go’ and ‘Shell Café’ brands, including bean-to-cup coffee, other beverages, and fresh food prepared on-site or sourced from credible third-party suppliers. You are responsible for building a strong customer value proposition (CVP) through excellent product and service offerings, marketing programs, and site-level execution. Your goal is to deliver profitable growth for the Deli2Go brand and champion the Integrated Retail Offer concept to set industry-leading standards in India.

What you will be doing

• Act as the country focal for delivering the Fresh Food & Beverage category P&L.
• Support the Sales team in achieving top-line and bottom-line targets for the category.
• Manage all aspects of the category including:
  • Product portfolio
  • Pricing for Company-Owned (CO) and Dealer-Owned (DO) channels
  • Marketing plans
  • Safety and compliance
  • People skills and Standard Operating Procedures
• Own and manage supplier contracts in the category.
• Actively manage category profitability and ensure retailer understanding in collaboration with the Operations team.
• Work with the Engineering team to review site facilities and ensure they are fit for purpose.
• Establish a maintenance program for category assets in collaboration with the FMC team.
• Collaborate with the Operations team on Retailer Value Proposition and PMTDR.
• Handle customer complaint management through the Customer Service Centre (CSC).
• Plan, review, and monitor the category SP&A budget.
• Partner with the Learning & Development team to:
  • Roll out, sustain, and track progress of the Barista Club
  • Ensure site staff competency through appropriate training
• Identify innovative sources of supplier income to support C3 delivery.

What you bring

• Experience in managing food and coffee categories and working with key CR suppliers.
• Strong commercial acumen, analytical ability, and communication skills.
• Experience in marketing planning and a proven track record in operational delivery.
• Excellent stakeholder management and negotiation skills, with the ability to influence and deliver through others.
• Professional experience in retail, food & beverage, and category management is an advantage.
• Experience in contract management to optimize Shell’s value and reduce missed opportunities.

After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell. 

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Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future.

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