Creative Solutions PM Lead
Position Purpose
About the Opportunity:
Shell Calgary is looking for a Creative Solutions Project Management Lead to become part of the Strategic Communications and Brand Team. This position will directly report to the Creative Solutions Lead. In this role, you will offer strategic advice to stakeholders and Creative Solution Project Managers to develop and deliver top-tier creative solutions that enhance the Shell Brand. Additionally, you will act as the ‘Key Business Liaison and Project Strategy Lead’ for Creative Solutions (CS).
The Shell Brand is an iconic, ubiquitous, and unmistakable symbol of what the Group enterprise, its businesses and its people promise to customers, stakeholders, partners, and staff. After our employees, it is our most valuable asset, independently estimated to be worth just over 50Bn USD, way ahead of our core competitors and some of the biggest brands across all sectors. It is more than a logo, as it compellingly represents why, with every touchpoint, one must Buy our products, services, and solutions but also why one must Buy Into what we stand for, especially our Purpose. This is the inspiring and energizing journey that Corporate Relations Brand (CRB) will continue to drive, towards earning Trust and Preference.
The Brand team methodically develops and sharpens Brand Strategy, anchoring its substance whilst enabling its style or expressions to pivot towards a digital-first, AI-powered century. A particular emphasis is the architecture of a unifying Brand that pulls and carries our key business sub-Brands. Through SBI, we also profitably monetize the brand via trademarks licensing worth 500Mn USD in royalty income. Aimed at wider society, specifically Energy-engaged Customers, our Brand Advertising campaigns are crafted to humanize the brand, stimulating awareness and demand for our value-propositions on the energy we need today (e.g., Gas) and tomorrow (e.g., EV, Wind). Independent econometric modelling consistently proves that our advertising investments deliver incremental ROI (over 2x) to our customer-centric businesses e.g., Mobility, Lubricants and RES. The more recent campaigns in US, DE, NL, and Brazil have delivered record levels of High Trust and significant uplifts in core Brand Equities.
In the service of Shell businesses and functions across the Group, CR Brand also provides strategic, operational, and tech-enabled services such as Digital & Social Media Strategy and Creative Solutions (CS). Against clear objectives, our DSM unit defines the most relevant digital-social channel strategies and techniques to optimize bespoke content for maximum effectiveness. They manage a vast digital real estate with 150 websites, in 40 languages, earning nearly 60Mn annual visits and generating over 1Bn impressions per year. We also have the biggest social media followership, at 2.5x the average of our key competitors.
Against clear briefs, our Creative Solutions unit manages and produces creatively effective content, which comply with Brand Standards and deliver incredible cost savings via disintermediation of agencies (and their fees). The team manages over 600 projects worth 100Mn USD in Shell creative content projects and has saved the group 60Mn USD in 2023 alone. With award-winning work (12 major awards in 2023), it consistently gets high ratings from its internal clients with 100% rating CS as having ‘met or exceeded expectations’ (53% rating them ‘perfect’ across all KPIs).
Creative Solutions is Shell’s go-to team for integrated content creation, design, film and experiential. CS delivers work through a combination of in-house expertise and experienced project managers who deliver projects through a roster of curated agency partners. Our in-house offer includes:
Content Engine (CE), an in-house film production team, making international award-winning content across all Shell’s businesses and functions
Global Design Hub (GDH), creative design hub which specializes in a broad range of design scope such as effective presentations, event-specific design, brand and visual identities, spatial design, policies and standards creation, integrated comms campaigns, among others
Seasoned experiential specialists that manage end-to-end events and exhibitions (internal and external)
A world-class roster of talent who enable excellent creative delivery through their deep subject matter expertise
Accountabilities:
Drives efficient integration across the various teams within the Functions and IGU business to achieve creative coherence and impact, significant cost savings and efficiencies enabled by solid project strategies
Leading the Creative Solution strategic game planning process, making team decisions on team composition, partners and suppliers, project milestones, accountabilities, engagement approach, and integration opportunities
Influences the prioritization and assignment of projects to CSPMs within their assigned business portfolio; provides leadership and guidance to CSPMs, ensuring effective and seamless end-to-end delivery of projects from brief to execution
Managing the end-to-end delivery of highly strategic projects themselves, with support from CS Project Manager/s
Understanding the stakeholder’s objectives, business, and strategy
Translating business knowledge and proximity into impactful creative solutions and effectively recommending these opportunities to business partners
Advocates for the needs and objectives of business partners when working with trusted partner agencies
Co-leading the achievement of high customer satisfaction with the CS Leads, with active support from Global Disciple Lead (GDLs) to ensure that we meet and exceed our business partners(BPs’) expectations across all key performance indicators (KPIs)
Leads organic demand growth and supports new project acquisition efforts led by the Global Discipline Leads, ensuring that commercial targets of the global unit are delivered
Demonstrating a strong understanding of the Shell HSSE Framework and its implementation in relation to the delivery of projects
Skills & Requirements:
Must have legal authorization to work in Canada on a full-time basis for anyone other than current employer
At least have bachelor’s degree
Minimum of 5 years work experience in event project management and creative project management
Communications and/or marketing experience in a world-class, fast-paced, and dynamic global organization(s); experience leading communications and engagement programs with demonstrable results
Excellent multi-discipline project management skills; solid experience in managing multiple projects ranging in size and complexity, from strategy to execution, and across a wide range of disciplines including design, integrated comms, digital, photography, social, film, and experiential activations such as exhibitions, incentive programs, conferences.
Experience managing on-ground events is a plus
Proven ability to shape creative ambitions, judge and refine creative ideas and assess the work against the brief
Strong stakeholder management skills with proven track record of proactively developing and nurturing business relationships
Deliver through others including empowering and supporting Creative Solutions Project Managers to seamlessly execute projects within your portfolio
If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women from under-represented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
Company description
Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in among other exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of oil products, chemicals, electric power, renewables and energy solutions.
As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.
Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.
An innovative place to work
There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.
Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.
An inclusive place to work
To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…
We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.
A rewarding place to work
Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.
We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.