Territory Manager - Garden Route Area
Shell Retail operates over 44,000 stations in 76+ countries, serving 30 million customers daily. In South Africa, Shell proudly manages 500+ retail stations nationwide, offering a dynamic, fast-paced environment that runs 24/7, 365 days a year. Our retail network is a vital touchpoint for the Shell brand, combining innovation, sustainability, and customer excellence.
Our Retail Ambition
We are transforming the future of mobility and retail with bold goals:
50% operating margin from convenience products and services
20% fuels business from low-emission energy solutions
50% lower carbon intensity across sites and operations
Every customer treated like a guest, both on-site and digitally
100% of sites committed to reducing waste and supporting local communities
What’s the role
As a Territory Manager - Garden Route Area, you will oversee a portfolio of 30–35 service stations within a defined geography. You will be responsible for driving commercial performance, ensuring operational excellence, and building strong relationships with Independent Retailers and Dealers.
What you’ll be doing
Deliver fuel volume and margin targets
Achieve 75% premium fuel penetration
Drive 50% turnover from Non-Fuel Retail (NFR)
Ensure compliance with HSSE standards and Shell Life-Saving Rules
Champion customer experience through TLAG (“Treated Like A Guest”) and Voice of the Customer metrics
Uphold brand standards and site essentials.
What you bring
We’re seeking a commercially savvy, performance-driven leader with strong stakeholder management and negotiation skills.
You bring a solid track record in managing partnerships with retailers and dealers, ideally in the fuel, retail or FMCG sectors. You understand the importance of delivering customer and partner value propositions and have hands-on experience in contract and channel management.
You’re passionate about driving business performance through coaching and capability development, and you know how to translate strategy into actionable plans at the frontline level.
Strong analytical and problem-solving skills, combined with the ability to influence and lead cross-functional stakeholders, are essential to thrive in this role.
This role is based in Cape Town but requires frequent business travel across the Garden Route area to manage relationships and drive performance within your territory.
Scam Warning
Shell does not request monetary payments (e.g. insurance policy, visa/work permit, HUET or HSSE training, special job offer, etc.) for employment. Individuals who are interested in opportunities within the Shell Group will find open positions listed on the company websites www.shell.com/careers when available.
Shell does not make use of employment forms; neither does the Company process CVs that have not been submitted through the proper websites: www.shell.com/careers. All successful applicants who receive an offer of employment from Shell would have been required to go through a formal and transparent recruitment process.
To learn more about Shell’s recruitment process please visit our website www.shell.com/careers.
Shell is an Equal Opportunity Employer.
Company description
Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally, and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.
As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity, and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork, and professionalism, as well as pride in what we do and how we conduct business.
Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.
An innovative place to work
There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, while managing the risks of climate change.
Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.
An inclusive place to work
To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential.
We’re creating a space where people with disabilities can excel through a transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you in finding the right balance. We encourage you to discuss this with us in your application.
A rewarding place to work
Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.
We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.