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Data Products Manager, Sales & Marketing


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Data Products Manager, Sales & Marketing

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Reference ID R108692 Updated 08/03/2023 Employment Type Full time Experience level Experienced Professionals
Country United States Work Location (City) Houston

The Role

Shell Global Lubricants is a growth business advancing towards an accelerated growth commitment by 2025 with a 10% CAGR. Lubricants Americas plays a critical role in Shell Lubricants, at nearly 40% of Global Cash Contributions with a double digit ROACE and significant growth potential. We are inspiring unstoppable progress through constant innovation for better and environmentally responsible Lubricants & Fluid Solutions that keep the world progressing in a reliable, efficient, and sustainable way. To win and enable growth, we must digitize our business strategy, creating a digital business.  At the center of this accelerated business strategy, enabling all our strategic pillars, operational excellence and driving employee & customer experience is the Digital Transformation team. This is an empowered, brand-new, responsive organization that’s being formed to accelerate Digital Business, reinforce change, unlock business value, and deliver operational effectiveness in support of our customers. “Think Big, Start Small, Scale fast” is the religious mantra.

To harness data as an asset, drive sustained innovation, create actionable insights, supercharge the customer and employee experience and to transform Lubricants Americas as a data driven organization, we have a renewed focus on Data through the Data & Advanced analytics sub team within Digital Transformation team. This is a great opportunity to join the #1 Global Lubricants business in an exciting digital and analytical role. The role offers full responsibility and ownership of a range of analytics products across Lubricants Americas Sales and Marketing value Chain, a significant opportunity to gain deep analytical and business experience. If you’re highly ambitious team player and thrive in complex and uncertain situations, this role will help you grow and develop in a business that encourages both personal and professional development where you’ll be part of some of the most ground-breaking digital and analytics innovative projects anywhere else in the Lubricants business.

The successful candidate will focus on driving business value by translating the Sales and Marketing Business strategy and Commercial Roadmap to Data strategy to Data Funnel addressing discrete business problems and opportunities, leveraging “transformational moments” to make structural improvement, development of compelling offers, Customer Value Propositions and importantly delivery of analytics product/solutions. Through development of these analytics products and presenting data insights in a meaningful and compelling business outcome, the role will shape Lubes Americas strategy to realize greater business return. All of which will contribute towards the multi-year Digital transformational program of Lubes Americas with the aim to equip Lubricant business with confidence when decision making moments arrive.

The ideal candidate has a knack for seeing solutions in sprawling data sets and the business mindset to convert insights into strategic opportunities and next best actions for our Sales and Marketing staff. The Data Products Manager works closely with leaders across Sales and Marketing to support and implement high-quality, data driven decisions and improve productivity. They will ensure data accuracy and consistent reporting by designing and creating optimal processes for employees to follow. They will use advanced data modeling, predictive modeling, and analytical techniques to interpret key findings from company data and leverage these insights into initiatives that will support business outcomes. The right person for the job will apply their exhaustive knowledge of data analysis to solving real-world problems faced by Lubes Americas and finding opportunities for improvement across multiple projects, teams, and business units. If you’re passionate about customers, PnL, Value Delivery, excited about data and advanced analytics, motivated about making a commercial P&L impact and is at ease with uncertainty and new ways of working, then this is the role for you. Only people who are biased to action, can deliver with speed, have a long-term view and are detailed in thinking and execution need apply.

Where you fit in –

As a Data Products Manager, Sales and Marketing, you will manage a portfolio of Sales and Marketing analytics tools, provide strategic business development direction through actionable insights, investigate, shape and deliver our analytics pipeline across the Lubricants Americas functions ( Sales, Marketing, Supply Chain, Customer Operations and Finance), aligned with Lubes Americas digital strategy. You will collaborate with the wider Digital Transformation team (Data Standards Owner, Data Leads, Digital Leads and Product Owners) to help support the Lubricants Americas delivery of $1.3Bln Profit and >20% ROACE by 2025.

What’s the role -

Own Opportunity Identification & Prioritization: Accountable for understanding business priorities, value drivers, business Strategy, external benchmarks & curation/delivery of Analytics roadmap and Advanced analytics use cases with the Data, helping increase the share of wallet within Lubes Sales & Marketing & Cross business. Challenges the analytics ambitions of the business and prioritizes the analytics delivery, to ensure full value is delivered.

Design, Build, Develop and maintain data models, reporting systems, data automation systems, dynamic and interactive drillable dashboards, actionable insights, performance metrics and predictive leading indicators that support key business decisions and address issues and are integrated with Workforce and Customer facing tools.

  • Product ownership of analytics solutions, responsible of the End to End product life cycle, working with Analytics Delivery team to deliver analytics product innovation and integration.

  • Drive end user backed approach in solution development, ensures user experience hence value from the product is maximized through combination of end user focused development and change management program

Oversee the design and delivery of analytics and insights that analyze Sales and Marketing key operations, performance metrics and Value opportunities through a very diverse set of stakeholders across the business and functions ranging from delivery teams to strategic thinkers to Sr. Leadership. A non-exhaustive list of currently identified analytics Products that this role will own include:

  • Implementation, Maintenance and Adoption Support of Sales Analytics (XSell/Upsell, Churn Prediction, Lube Analyst Analytics, Customer Relationship Directory / X-CRM, Sales force Performance analytics)

  • Design, Build and retool data products like Distributor XUSell, Retail Point of Sale Analytics, Retail Cuts analytics, Leading Indicators/Money Left on the table, Commercial Excellence Analytics, Integration of Dashboards (Sectors Performance, Leading Indicators, Business Performance, Value Opportunities); Demand Analytics (Bulk Tank analytics + Retail POS Analytics + Historicals + Market Data + Sales Pipeline + Others) to analyze Demand and help Sales & Operations Planning. (S&OP)

  • Market Analytics:

    • Lead the Marketing analytics infrastructure and long-term strategy.

    • Combining data from both external and internal supporting Sector Strategies - Industry research (competitors, trends, etc.), Macroeconomic drives, Historical performance results, Forecasting.

    • Identify, Strategize, and help deliver advanced analytics use cases like Marketing Spend Optimization, Product Portfolio Optimization, Micro segmentation, Lead Scoring, Attribution modeling, Price Optimization, Sales Forecasting.

    • Analyze opportunities that exist with connecting Shell Mobility + Lubricants Data for cross-sell and for creating “Data as a Service” to our customers.

    • Support the Data & Strategy, Performance Lead with Hackathons and System, Process, and workflow Optimization

  • Support Digitalization and Data Lead, Pricing with identification & actionability of Value Opportunities end-to-end through leading and lagging indicators: This includes understanding various business processes & tools being used & their connectivity to bottom line; analyze, visualize and identify value that could be added by changing the status quo; develop the end to end processes of how the indicators are to be used; working with multiple stakeholders and communicate the need for change, gain support and drive action driving efficient processes; eliminate duplicate work leading to one version of truth;

Lead cross-business projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities; to create compelling offers and Data Products for customers and Sales and Marketing employees.

Anticipate future demands of initiatives related to people, data, analytics, budget and business within Sales and Marketing and design/implement solutions to meet these needs.

Organize and drive successful completion of data insight initiatives through effective Project management with Analytics Delivery Team and effective collaboration with stakeholders. Clears blockers and solves complex problems to develop the best analytical product for the end users, manage improvement by releases.

Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company.

Master Data Management & Data Foundations: Data quality is a major blocker for doing more advanced and valuable analytics and digital projects. Investing in cleaning up data and redesigning data creation processes, with specific use cases in mind, can generate substantial value. Support the Data Standards Owner with an MDM Strategy and lead the MDM clean-up efforts for Sales and Marketing.

Upskilling through Analytics Bootcamps: Support bootcamp program providing skills development and knowledge around data and analytics with ongoing support delivered digitally through workshops, training events, and a hackathon ; Specific tool and data source training, as well as how to structure and communicate analytics; Monitor and encourage teams to use the tools available and align incentives to do so; Democratize data and analysis and engage teams to drive identification of opportunities putting Customer at the center.


  • Interactions with local & Global Lubricants teams.

  • Frequent VP & Americas Leadership Team level exposure

  • Working with 10+ specialist data scientist, engineering & UI/UX experts and 20+ Digital Champions.

  • Financial and People Dimensions

  • Contribute to lubricants Annual plan of $1.3Bln Margin & 380 Mln Gallons

  • Key Contributor to Lubricants Americas delivery of $1.3Bln Cash contributions and >20% ROACE by 2025.

What we need from you -

  • A legal authorization to work in the US on a full-time basis for anyone other than current employer

  • Degree in Computer Science or Statistics or Mathematics or Data Science or equivalent with at least five (5) years’ experience in Sales and marketing use cases .

Specific skills and experiences must include:

Technical Skills –

  • Substantial Lubricants or Mobility Value Chain experience with Analytics Product Ownership experience an advantage

  • Substantial experience in Business Analysis and insight generation, working with internal and external available data in customer centric business an advantage.

  • Finance / Economics background is an advantage.

  • Project Management experience needed.

  • Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources.

  • Strong SQL skills, ability to perform effective querying involving multiple tables and subqueries and perform data analysis.

  • Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units.

  • Experience and knowledge of statistical modeling techniques: Generalized Linear Model multiple regression, logistic regression, log-linear regression, variable selection, etc.

  • Working knowledge of using Data Visualization tools like PowerBI / Spotfire / Tableau / Einstein Analytics

  • Experience working with and creating databases and dashboards using all relevant data to inform decisions.

  • Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes.

  • Hands on Data Sciences experience in identifying Sales and Marketing value opportunities, solving customer friction and communicating the results to the organization is a huge advantage.

Leadership capabilities: The role will require a collaborative, motivated & innovative person who is committed to learning, experimenting, coaching, and delivering results. Ideal candidates will be able to:

  • Builds Self Insight: Creates an open culture where understanding own drivers, strengths and development areas is actively encouraged and valued. Supports a culture where the development of people skills is given the same priority as technical skills.

  • Developing Others: Sets challenging objectives for personal, team and functional improvement and holds others to account in delivering these.

  • Enabling High Performance: Sets the standards of and assumes accountability for performance required to achieve the organization’s future goals and priorities. Enables leaders to take calculated risks by delegating trust and responsibility to deliver success in their area.

  • Building Relationships: Creates and maintains a culture in which trust and mutual respect are valued, challenging people and systems that do not support this. Uses complex influencing strategies and conveys a strong vision to achieve results and obtain buy-in across the organization. A strong influencer, coalition builder, and motivator of diverse teams (local and global)

  • Working Collaboratively: Builds a culture where involvement and sharing are seen as essential for the achievement of shared objectives and agendas. Sets a clear agenda where business areas and functions understand their contribution to the future success of the organization.

  • Making Critical Decisions: Takes a flexible, agile decision-making process to shape strategic direction, responding positively to changing internal and external circumstances. Promotes a culture in which the needs and perspectives of a wide range of stakeholders and partners are at the forefront of decision-making. Effectively demonstrates speed and level of detail in thinking and execution

  • Defining and Executing Change: Acts as a catalyst for change and inspires confidence in stakeholders with the quality and conviction of their vision, building support and sponsorship at all levels and ensures the need for change is embedded in across the organization.

  • Driving Continuous Improvement and Innovation: Shapes and drives a culture of review and improvement across the organization. Strives to continually improve business processes that impact positively on the business and uphold the values.

Soft Skills

  • Stakeholder management

  • Strong problem solving, quantitative and analytical abilities.

  • Strong ability to plan and manage numerous processes, people, and projects simultaneously.

  • Excellent communication, Story Telling, collaboration, and delegation skills.

Company description 

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible.  We have expertise in among other exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of oil products, chemicals, electric power, renewables and energy solutions.

As a global energy company operating in a challenging world, we set high standards f performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment processes, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

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