Where you fit in –

The Global Brand Lead North America - acts as the custodian of the Shell Recharge brand for all physical & digital touchpoints in Global Retail scope. Additionally, the role will act to support the North American marketing team in its delivery of the Shell Recharge brand ensuring consistency with the global strategy. 

What’s the role –

Brand Custodianship and Activation for Shell Recharge

• Ensure that all physical and digital manifestations of the Shell Recharge brand are in line with globally established brand guidelines and compliant with visual identity guidelines

• Support the Shell Recharge North American market in the marketing planning process to identify the right marketing objectives, creative executions and media / activation plan

• Work with the Sponsorship team and other Lines of Business to design and deliver the activation around our sponsorship of Formula E and the Nissan team for North American locations.

• Build a community of excellence amongst relevant marketing & delivery teams in North America – a team that pushes the boundaries and delivering innovative ways to capture consumer attention and build EV driver trust in the Shell Recharge brand

Building brand plan for Shell Recharge in North America

• Share best practice learnings & executions from global markets to shape the most effective brand plan.

• Monitor global trends impacting customer marketing activities to predict impact for the North American market.

• Work hand in hand with the local brand and marketing teams to deliver brand & growth programs. 

• Track and report the marketing plans to the global business.

Dimensions:

• Managing the range of budgets on insight generation, brand strategy, sponsorship, innovation and events

• Working with a series of external agencies and customers / partners on brand activation - e.g. Shell promotional events

• Working with markets and across lines of business to deliver through the key market Coaching of marketing teams on E-Mobility and the Shell Recharge brand strategy

What we need from you -

• A legal authorization to work in the US on a full-time basis for anyone other than current employer

• Degree in business/commercial, Marketing, Engineering or equivalent with at least eight (8) years’ experience in brand or marketing management.

• Experience can be from either within brand functions or from agency/consulting firms.

Specific skills and experiences must include:

• Has a Marketing / brand Management experience in E-Mobility is a plus

• Stakeholder management experience in Global environment or a proven track record of senior stakeholder engagement.

Company description 

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible.  We have expertise in among other exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of oil products, chemicals, electric power, renewables and energy solutions.

As a global energy company operating in a challenging world, we set high standards f performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment processes, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.