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Senior Marketing Strategy and Insights Manager LATAM - Houston, TX


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Senior Marketing Strategy and Insights Manager LATAM - Houston, TX

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Reference ID R7514 Updated 18/03/2021 Employment Type Full time Experience level Experienced Professionals
Country United States of America City/State Houston Work Location Houston

The Role

Where you fit in

The LATAM region is required to deliver high-yields and material business. Marketing is a key enabler to deliver this aggressive journey in the region, by leading and driving the strategic direction for Shell Lubricant business across three key sectors (Consumer, Transport, and Industrial).

What’s the role?

This is a unique opportunity for a driven, dynamic, and brand savvy marketing professional to help shape the LATAM regional strategy with a market focus lens. In order to compete effectively in the region, Shell LATAM needs to build internal marketing capabilities to synthesize market and category trends across 3 sectors.


  • Support the LATAM Marketing Director in developing and implementing an integrated regional marketing strategy for LATAM to secure aggressive business targets for the region are met.

  • Lead Shell market share journey to achieve leadership position in key markets.  Work together with marketing regional teams and global analytics team to identify viable solution to build a reliable methodology to track market share in the region.

  • Work with B&C manager to develop brand strategy for PCMO, MCO, and HDEO in the region. Work with marketing team to align local marketing efforts are in line with regional strategy and market opportunities in each country.

  • Develop strategic assessment of the Consumer and Transport portfolios, identifying gap to potential in these two sectors.

  • Work closely with PLM and RMMs in a comprehensive portfolio assessment to identify key strategic gaps based on market needs and trends.

  • Lead quarterly strategic business reviews for three sectors (Consumer, Transport, and Industrial) to determine volume upside, portfolio gaps, and market opportunities.

  • Develop a culture of insights driven and market trends environment where business decisions are made from the outside in.

  • Identify geography benchmarks by sector among Shell global footprint to help develop marketing programs that will secure market share gains and brand health.

  • Develop competitive intelligence capabilities to inform internal stakeholders and leadership team of macro-economic trends, category dynamics, competitive activity, and cross-sell opportunities in all markets across the region.

  • Work with RMMs and marketing performance manager to establish reliable and consistent methodology to measure marketing ROI.

  • Support CMM in the definition of marketing priorities and work closely with cross-functional team to deliver performance driven actions to support LATAM business plan.

What we need from you

  • Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

  • Minimum 10 years of experience in Lubricants marketing, insights, portfolio and business strategy.

  • Highly knowledgeable of the different category dynamics in Lubes, with focus on Consumer and Transport sectors.

  • Awareness and understanding of macroeconomics in the Latin America region.

  • Full understanding of OEMs dynamics and PCMO Premium journey in other markets within Shell global footprint is highly desired.

  • Experience with strategic business planning, strategic analysis, and strategy implementation is a must.

  • Able to respond to multiple tasks with competing priorities.

  • Excellent interpersonal skills, including the proven ability to manage relationships with internal and external stakeholders.

  • Ability to manage complex interfaces both internally and externally

  • Evidence of delivery complex projects through others.

  • Proficiency of English and Spanish is a highly desired.

  • The ideal candidate will be able to articulate regional market trends, category dynamics, and competitive landscape into a winning business strategy for Shell Lubricants in Latin America.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

  • We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

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