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Global CRM Lifecycle Lead (Customer Relationship Management)


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Global CRM Lifecycle Lead (Customer Relationship Management)

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Reference ID R3962 Updated 07/04/2021 Employment Type Full time Experience level Experienced Professionals
Country Poland City/State Krakow Work Location Krakow

The Role

We are recruiting for the role of Global CRM Lifecycle Lead to develop multi-market CRM communication strategies across Shell Global Mobility brands.

The role is responsible for supporting markets in optimising their CRM communications by developing new targeting audiences rules, personalised offers and creative modules; working alongside our global strategic agency,.

This is a specialist functional role within the Mobility Global Marketing Communication organisation, managing the following aspects:

  • Develop and optimise modular contact strategy “fit for purpose” across multiple markets aiming to build a long-lasting relationship with our customers and sustainable growth for Shell

  • Working with Tech and Data Strategy teams - to automate targeting modules in order to drive operational cost efficiency and more relevant communication for our customers 

  • Responsible for creative process and requirements for CRM communications

  • Ensure consistent and engaging experience across paid and owned channels in order to extract more value for customers throughout engagement funnel

  • Owning CRM programme’s optimisation plan across multiple markets, analyse results and implement best practices

  • Management of Global CRM agency scope and day-by-day operation of strategic projects

  • Responsible for strategic projects’ budget and finances.

Support +24 markets across EMEA, APAC and Americas regions and multiples tech landscapes. 


  • Very strong CRM (Customer Relationship Management) knowledge

  • Strategic thinking

  • Passion for customer data-driven insights

  • Strong project management skills with experience delivering complex projects with multiple stakeholders

  • Able to communicate complex, technical concepts to a non-technical audience

  • Ability to effectively influence and communicate with all levels of management

  • Customer focused with demonstrated experience providing insight on customer behaviour

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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