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Junior Category Manager


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Junior Category Manager

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Reference ID R9765 Updated 07/04/2021 Employment Type null Experience level Early Careers
Country Poland City/State Krakow Work Location Krakow

The Role

Job Purpose:

The backbone of a successful CR business is effective management and first-class execution. It is pivotal to remaining competitive in the retail environment. The purpose of this role will be to manage assigned Tier Two categories for the UK business. This will require best-in-class category management skills. You will be expected to define, shape, manage and monitor their categories; working with internal and external stakeholders to optimize an ever-evolving offer whilst delivering against business targets.

Special Challenges:

UK retail channels are evolving at a fast pace with supermarkets or other competitors entering the convenience channel. To become the preferred convenience retailer in the mobility channel, Shell UK must have best practices in place that put our service stations and retailers at a competitive advantage. As a Junior Category Manager Core you should deliver against a wide range of KPIs, to continuously assess their category performance both in Shell and the wider market and to support their peers in day to day tasks that deliver a continuous step-change in business performance.

Principal Accountabilities:

  • Demonstrate clear understanding of category management fundamentals (range, merchandising, pricing & promotions)

  • Support CM Team to optimize untapped revenue opportunities across the full spectrum of assigned CR categories and services; ensuring sales, margin, income streams and cost reductions are maximized

  • Develop and implement UK strategies for assigned categories within the context of the UK Plan, Global Category Strategies and UK Retail priorities

  • Meet short to medium term financial expectations whilst providing long term growth platforms and formulating successful marketing or retail execution strategies

  • Develop all-encompassing strategies for all assigned UK categories; creating compatible road maps that encompass the full commercial mix of range, merchandising, promotions and prices

  • Develop and implement range plans for assigned categories (incl. definition of sub-categories, product selection, identification of appropriate suppliers)

  • Develop and implement promotional plans for assigned categories (incl. effective use of differing mechanics such as multi-buy or trial-based mechanics)

  • Develop and implement appropriate seasonal or event driven activities to maximize incremental sales and revenue (incl. identification of untapped seasonal and event driven trading opportunities)

  • Capitalize on cross-category opportunities

    Formulate plan for entrance into new and relevant range segments to accelerate growth

  • Track developments in the market and benchmark Shell performance using market data; spot emerging trends within the competitive landscape or new category opportunities that can be executed in Shell UK

  • Take full ownership for assigned tier two categories; accountable for delivering sales and revenue targets

  • Measure, track and report financial performance against the annual commercial targets

  • Work with Category Managers to complete annual forecasting and phasing requirements

  • Undertake constant review of agreed KPIs (incl. weekly sales reporting, deep dive analysis, promotional effectiveness and ad hoc reporting)

  • Review overall performance on a continuous basis using extensive use of internal and external data sources; unlocking growth potential through understanding of consumer needs or shopper missions

  • Act as principal contact for Suppliers and Supply Chain Partners for assigned tier two categories

  • Manage and drive suppliers to deliver against short, medium and long-term targets (incl. financial requirements, category and equipment development, promotional management)

  • Undertake all required financial negotiations including annual and promotional bonuses

  • Support product and promotional set up, invoice processing and regular reporting

  • Work with suppliers to develop cohesive marketing and promotional plans; targeting core customer needs and increase basket spend whilst growing penetration and number of visits to store

  • Ensure clear, concise and appropriate timed communication of range, promotions and new initiatives to colleagues, cross-functional depts, retailers and customers

  • Provide category and range recommendations to retailers based on consumer segmentation; communicating reasons to believe to both retailers and customers


  • Direct experience or a clear understanding of Category Management and the Convenience Retail business will be an advantage
  • Commercial acumen; good understanding of sales, margin and profitability metrics, supported with understanding of all factors that can influence performance
  • Demonstrable negotiation skills
  • Analytical skills; robust analytical skills demonstrable across different tools with high attention to detail, experience of using SAP Business Objects would be a strong advantage
  • Strong relationship management skills; able to adapt approach to different audiences or circumstances
  • Collaborative; able to work across multiple external and internal touch points, an effective team player and contributor
  • Relevant experience; first-hand experience and understanding of Category Management or direct consumer goods retailing experience is a key advantage in general
  • Strong IT Skills; high degree of competence in all MS Windows package

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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  • Commercial and Retail, Krakow (City), Lesser Poland, PolandRemove