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Social Media and Digital Analyst


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Social Media and Digital Analyst

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Reference ID 124703BR_EN Updated 03/03/2020 Experience level Experienced Professionals
Country Poland City/State Krakow Work Location Krakow

The Role

You will be a part of a small, highly skilled team that is growing in demand. The aim of the Measurement and Insights team is to support Shell's reputation-building activities to have the greatest positive impact. We do this by providing the essential understanding of Shell's external audiences required to plan communications effectively and by providing measures of impact of Shell's communications activities so that we can target resources on what works best.


  • Deliver insightful analysis reports that help External Relations (ER) colleagues make decisions.

  • Ensure a thorough understanding of the business needs related to the investigation.

  • If necessary, challenge colleagues to get a clear brief.

  • Use your problem-solving skills to figure out which data sources to draw on.

  • Undertake analysis of (possibly multiple) data sources.

  • Communicate the learnings and insight in a way that the Business can understand and act upon.

  • Strengthen the M&I team’s capability building program.

  • Look for opportunities within ER learning, processes, ways of working to embed the desired evidence-based mindset.

  • Lead some of the capability building initiatives (eg webinars, workshops).

    Special Challenges:

  • Build strong virtual relationships in a fast moving and demanding business environment.

  • Translation of data to actionable insights and recommendations.

  • Some travel is required (London or the Hague – estimated 3-4 times a year).

  • Social & media analytics experience in a digital marketing or PR agency

  • Expert analytical skills and an intimate understanding of the insights ecosystem and how it contributes to clients’ marketing priorities

  • Ability to synthesize insights into actionable business intelligence

  • Expertise in social & media listening tools and Boolean logic across multiple platforms

  • Expertise with tools to analyze owned social data: Facebook Insights, YouTube Insights, Twitter Analytics, Sprinklr etc.

  • Have an innate curiosity and the desire to find out "why?”
  • ​English min. C1

Shell in Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career. As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.

Shell is an Equal Employment Opportunity Employer of Minorities, Females, LGBT, and Individuals with Disabilities.

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: Newly-built modern office with its own canteen, relax rooms, bike & car parking space

  • Yearly bonuses and lots of non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sport sections, and many more)

  • Complex medical care and individual life insurance

  • Additional funds for trainings and certifications

  • EuroShell Card

  • Bonus for referring your friend to work

People with disabilities are welcome to apply as we provide reasonable accommodations and assistive technologies for people with diverse disabilities.

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

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  • Corporate & External Affairs, Krakow (City), Lesser Poland Voivodeship, PolandRemove