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B2B Insights Manager


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B2B Insights Manager

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Reference ID R71578 Updated 15/08/2022 Employment Type Full time Experience level Experienced Professionals
Country United Kingdom Work Location (City) London

The Role

Where you fit in

Shell Integrated Gas, Renewables & Energy Solutions (IGR&ES) is developing clean energy solutions to enable customers to meet their decarbonisation goals and deliver value to Shell as part of the Powering Progress Strategy.

Global Customer Solutions (GCS) is responsible for driving the global customer agenda across our B2B and B2C businesses, covering global marketing, customer experience and product development and leading the global business for Technology, Commercial, Light Industry and Cities sectors. 

This role sits in the Global Marketing team in GCS and is responsible for leading and delivering the B2B Insights programme for RES with strong collaboration across Sectors and Decarbonisation. 

Excellent customer understanding is the foundation of our business and fundamental to the development of relevant and differentiating customer value propositions and experiences.  This is a key role in the global marketing team and works closely with the global B2B brand and sector marketing managers as well as collaborating with regional and local stakeholders in the IGR&ES business and with Downstream B2B Insights counterparts to provide one view of the B2B customer where required.

What's the role?

As a B2B Insights Manager, you will be responsible for the development of the B2B Insights programme for Global Marketing to ensure customer driven strategic decision making. You'll also deliver B2B customer insights programme including segmentation, customer understanding, sector understanding and brand health tracking to support CVP development and business decisions.

More specific responsibilities include:

  • Own B2B Insights sources for customer and market energy trends to inform current and longer-term brand and marketing strategies.  Summarise and disseminate as part of the ongoing Insights content programme
  • Develop and nurture key B2B insights to build and maintain global customer understanding models
  • Support the delivery of customer inspiration activities across the business to uncover new perspectives that drive long term marketing strategy and ensure the voice of the customer is heard in business decisions
  • Seek and identify opportunities for cross business B2B customer synergies enabling a customer centric and seamless experience of the Shell brand for our different customer groups. Support the creation and delivery of the Global Marketing Insights team content programme, including plan development, sharepoint updating and bulletin content creation
  • Work alongside B2B marketing to embed customer insights into marketing activations across sectors and markets

What we need from you?

We're keen to hear from individuals with extensive experience in B2B customer insights delivery and proven experience leading B2B insight projects spanning a wide range of methodologies and diverse countries.

We also hope you possess the following skills and experience:

  • Experienced in effective stakeholder management across multiple levels in the organisation
  • Skilled at interpretation of customer insights and proven ability to translate insights into actionable business implications, with excellent verbal and written communication
  • Inquisitive, self-starting, comfortable with autonomy and putting your opinion forward
  • Strong project management skills and proven ability in project delivery
  • Able to manage and extract the best from agency partners
  • A strong interest in developments in the energy transition and related macro industry trends: good knowledge of the broader energy transition business and technology innovations will be an advantage


Shell started operations in the United Kingdom more than 110 years ago. Since then we have grown into a leading innovative oil and energy company that rewards its employees by investing heavily in their careers and learning. Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme. When your ideas travel, Shell will benefit and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy. We are the largest FTSE 100 company in the UK by market capitalisation, and make a significant contribution to the UK economy. As well as processing 35% of the gas coming into the UK, we serve more than four million customers at our filling stations each week. Shell employs some 6,400 skilled staff as well as many contractors. 

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently. 

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential.

  • We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we’ll take it from there.
  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice. 

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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