ER Media jobs aim to proactively build Shell's reputation in the media by leveraging the successful execution of business strategy to achieve fair and balanced coverage. This scope includes acting as a global digital newsroom (managing relationships with print, online, social and broadcast media), providing functional support and advice on strategic media issues to the business, working closely with Investor Relations to manage the disclosure of new external material, and providing a 24/7 crisis response capability. Editorial jobs focus on thought leadership communications and creative storytelling, write speeches and articles, produce, manage and edit global content, and develop campaign and corporate narratives.
If you are passionate about web analytics, this is your chance to make a difference. You get to drive
customer centricity by using data to understand online audiences to support the development of effective content on Shell websites.
The world is changing fast and Shell is changing too – not only to keep up with the external pace, but also to anticipate and shape a different future. The new integrated Corporate Relations function will deliver value by supporting our strategy and sectoral approach and improving policy and advocacy
outcomes. We will bring the outside in and secure and drive Shell’s reputation and values. Drawing on a strong base of professional excellence, we aspire to be best-in-class at achieving integrated outcomes through effective engagement and communication with external and internal stakeholders.
Where you fit in:
As Shell pursues its ambitions towards net zero emissions, the role of insights will be even more important in continuing to build trust, loyalty and credibility among our key stakeholders. Quality data turned into insights will serve a fundamental role in shaping decisions and actions. You will be part of the Analytics, Insights and Measurement team: a dynamic team of specialists in this area, who partner with colleagues across Corporate Relations and sometimes beyond. We are responsible for managing a range of tools (opinion research, media monitoring, digital analytics) to produce a range of insights, including understanding key audience expectations and mindsets; tracking Shell’s reputation amongst society and influencers; monitoring topics and issues of relevance to Shell; and assessing content performance.
What’s the role?
As a Web Analyst you will play a big role in understanding content performance and customer journeys to steer future communication initiatives and Shell’s technology stack to ultimately improve Shell’s online presence. You ensure business challenges and objectives are understood to develop a clear and long-term web data roadmap which aligns to the wider Corporate Relations digital data strategy.
Your role will include:
Owning the development, implementation and communication of the web analytics roadmap, strategy and value.
Focal point for Corporate Relations stakeholders to propose relevant web analytics solutions including self-serve, reports, or technology requirements to meet business objectives.
Leading updating and communicating the processes or training resources for web analytics including but not limited to tag management; enabling Adobe Analytics to new sites; implementing the cookie consent tool; dashboard templates; or custom metrics.
Leading an agency partner web analytics ops and insights team and ensures delivery of projects is on time and to a high quality.
Collaborating with Data Privacy focal points and legal to ensure web analytics is compliant.
What we need from you:
Maximise performance - Deliver with determination, discipline, transparency, simplicity and speed.
Learner Mindset – Role model curiosity and reflection; encourage people to learn from mistakes and successes.
Maximize performance – Integrate and collaborate across boundaries to maximize commercial value for Shell as a whole.
Solid and demonstrated experience with Adobe Analytics.
Thorough knowledge of tag management or search tools such as Adobe Launch, Google Search Console or Brightedge.
Excellent presentation and communication skills, influencing internal and external stakeholders at all levels.
Significant expertise in using data from multiple sources to create impactful insights and reports that are focused on improving business outcomes.
Problem solving abilities, when presented with challenging or ambiguous requests.
We are keen to support flexible working arrangements, subject to local regulations and legislative frameworks. If this is of interest to you, please describe in your application the type of flexible working arrangements for which you would like to be considered (e.g. part-time, job share).